When it comes to improving your website’s search engine rankings, there are two main types of search engine optimization (SEO) to consider: local SEO and organic SEO. While both approaches are focused on increasing your website’s visibility on search engine results pages (SERPs), they use different strategies and techniques to achieve this goal. In this blog post, we’ll take a closer look at the differences between local SEO and organic SEO, and help you decide which approach is right for your business.
What is Local SEO?
Local SEO is a type of SEO that focuses on improving your website’s visibility in local search results. This means that when people search for products or services in their local area, your business appears at the top of the search results. Local SEO is especially important for small businesses that operate in a specific geographic area and rely on local customers to drive their business.
Some of the key strategies used in local SEO include optimizing your Google My Business profile, building local citations, and getting positive reviews. By doing these things, you can help your business appear in the Google Maps “Local Pack,” which is the set of businesses that appears at the top of local search results.
What is Organic SEO?
Organic SEO is a type of SEO that focuses on improving your website’s visibility in search results more broadly. Rather than targeting specific geographic areas, organic SEO aims to improve your website’s visibility for keywords that are relevant to your business. This can help you attract more traffic to your website and ultimately generate more leads and sales.
Some of the key strategies used in organic SEO include creating high-quality content, optimizing your website’s structure and code, and building high-quality backlinks. By doing these things, you can help your website rank higher on search engine results pages (SERPs) for relevant keywords.
The Differences Between Local SEO and Organic SEO
The main difference between local SEO and organic SEO is the scope of the optimization. Local SEO is focused on improving your website’s visibility in local search results, while organic SEO is focused on improving your website’s visibility more broadly. Local SEO is important for small businesses that rely on local customers, while organic SEO is important for businesses that want to attract customers from a wider geographic area.
Another key difference between local SEO and organic SEO is the strategies and techniques used. Local SEO relies heavily on optimizing your Google My Business profile, building local citations, and getting positive reviews. Organic SEO, on the other hand, relies more on creating high-quality content, optimizing your website’s structure and code, and building high-quality backlinks.
Which Approach is Right for Your Business?
The approach that is right for your business will depend on a variety of factors, including your target audience, the geographic area you serve, and your business goals. If you operate a small business that relies on local customers, then local SEO is likely to be the best approach for you. On the other hand, if you operate a business that serves a wider geographic area, then organic SEO may be a better fit.
That being said, it’s important to note that local SEO and organic SEO are not mutually exclusive. In fact, many businesses use both approaches to improve their search engine rankings. By using a combination of local SEO and organic SEO strategies, you can improve your website’s visibility both locally and more broadly.
How do I get started?
Local SEO and organic SEO are two distinct approaches to improving your website’s visibility on search engine results pages. While they use different strategies and techniques, they can both be effective at helping you attract more traffic to your website and generate more leads and sales. By understanding the differences between local SEO and organic SEO, you can make an informed decision about which approach is right for your business. It is best you first contact a SEO company to get started. We are a SEO company with years of experience and we can help you decide whether local SEO, organic SEO, or both is the best approach for your business. Contact us today for a quote or more information.
